Top Luxury Brands in Botswana for 2023

top luxury brands in Botswana

The luxury goods market in Botswana is comparatively small but growing. More consumers are opting for high-end brands – and increasingly, they’re ready to pay more for sophisticated or exclusive products.

The top 5 luxury brands in Botswana this year

The top luxury fashion brands in Botswana for 2023, based on market share, are as follows:

  1. LVMH
  2. Estée Lauder
  3. Chanel
  4. Richemont
  5. Kering

Snapshot facts about the most popular luxury brands


  • the result of a 1987 merger between Louis Vuitton and champagne and cognac producer, Moët Hennessy
  • currently the largest luxury holding company in the world
  • manages many famous brands, including Christian Dior, Bulgari, Givenchy and Tiffany & Co.
  • netted $15.46 billion in revenue in 2022.

2. Estée Lauder

  • a family-owned cosmetics empire founded in New York in 1946
  • key cosmetics brands include Clinique, Bobbi Brown, Origins and MAC Cosmetics
  • the world’s second largest cosmetics company, after L’Oréal.

3. Chanel

  • founded in 1910 by the iconic Coco Chanel
  • operates more than 500 boutiques worldwide
  • responsible for Chanel 5, the best-selling perfume of all time
  • the only company, ever, to have a waiting list for nail polish.

4. Richemont

  • established in 1988 by South Africa’s Johan Rupert
  • includes Cartier, Montblanc, Vacheron Constantin, Van Cleef & Arpels and Piaget as subsidiaries
  • in 2022, saw revenue jump by more than 58%, year-on-year, to $2.41 billion.

5. Kering

  • is a multinational corporation based in France
  • owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent and Alexander McQueen
  • boasted revenue of 20.4 billion euros, or about $22.4 billion, in 2022.

Botswana’s market for luxury goods

In 2023, estimated total revenue  for the luxury market is pegged at $32.31 million. Market growth is forecast at 1.96% per year, over the next six years.

Prestige cosmetics and fragrances is the largest market segment, accounting for $11.98 million.

Growth in online sales in Botswana

Like elsewhere in the world, online shopping in Botswana has brought luxury brands within reach of a greater audience. Online access to secondhand luxury items is also changing the profile of luxury markets worldwide.

Overall growth in online sales in Botswana has been slow but it is ramping up.

Revenue jumped in 2020 as a result of the pandemic, and it is expected to grow by 13.7% (CAGR) between 2023 and 2027.

Botswana’s predicted ecommerce revenue for 2023 is US$245.2 million.

The majority of Batswana use desktops rather than mobile phones to purchase luxury goods online.

The most admired luxury brands in Africa

When it comes to desirability and brand recognition, these are the brands Africans most admire:

1. Gucci

The Italian fashion house is renowned for its couture, footwear and luxury leather handbags. The brand is favoured by the rich and famous and it’s not unusual for single items to go on sale for tens of thousands of dollars.

2. Louis Vuitton

The Parisian luxury goods company was established in 1854. Today, it has a vast product range that extends from its iconic leather luggage and handbags to perfumes, watches and sunglasses.

3. Christian Dior

Dior is synonymous with elegant footwear and haute couture. Celebrities like Jude Law, Sharon Stone and South Africa’s Charlize Theron have been the faces behind the brand.

4. Versace

The Italian fashion emporium is known for creating elegant ready-to-wear couture with flashy colours and prints. Many of the world’s most famous people have worn Versace – Princess Diana, Michael Jackson and Jennifer Lopez.

5. Chanel

The family owned luxury goods company is recognized for creating lavishly expensive handbags, among a host of other high-end products. The Chanel Diamond Forever, a diamond encrusted alligator skin bag, currently sells for $261,000!

The top 10 luxury brands worldwide, 2023

If you’re wondering which luxury brands are tipping the scales globally in 2023, here they are:

  1. Gucci
  2. Dior
  3. Chanel
  4. Louis Vuitton
  5. Hermes
  6. Rolex
  7. Tiffany
  8. Prada
  9. Versace
  10. Ralph Lauren

In terms of Instagram followers, Chanel, Louis Vuitton and Gucci are tops.

Unlocking the value of a luxury personal asset

If you own an expensive item from a leading luxury brand, you can unlock part of its value – without having to sell it. Based in Gaborone, Lamna Botswana offers short-term loans against luxury personal assets, from vehicles to jewellery, luxury watches and more.

For information about using an asset to secure a short-term loan, contact us on 71 388 088 or simply complete and submit our online application form.

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